A yoga teacher has been praised for her body-positive Instagram post hitting back at diet culture.
Emily Harding, founder of The Yeh Yoga Co, criticised a brand after discovering it sold ‘stomach taming’ leggings.
On Instagram, the yoga teacher uploaded a picture of her with an arrow pointing to her stomach and the words: “Does not need taming.”
Her post went viral with many praising Emily for speaking out about toxic diet culture.
Alongside the caption, she wrote: “Are you ready to reject “Stomach Taming”?!
“At the start of this week, I was made aware of a yoga brand selling their leggings with first reason for purchasing? ‘Stomach Taming’.
“Since getting in touch with the brand in question, they’ve taken down the advert and removed the wording from their website.
“But it really got me thinking about this continuing messaging in the yoga industry.
“This may come as a shock to some of you, but DIET CULTURE HAS INVADED WELLNESS.
“Yoga, and seemingly yogic brands are not safe from the message of ‘you are more worthy if you are thin/toned/flat and/add in ridiculous claims as you see fit’. And pals, it’s gotta stop!!”
Emily, who also offers chair-based yoga, told Mirror.co.uk that she was very happy with the response to her post.
She said: “I am overwhelmed by the positive response to my post and really grateful for the support from everyone who has messaged!
“I had so many beautiful messages letting me know it had helped people with their relationship with their own bodies and bellies.
“I think it has definitely struck a chord with many people, we are all starting to awaken to how deep-rooted diet culture is, and how it is shaping how we feel in our perfectly normal bodies, even within something that is meant to be very freeing and healing like yoga.”
The yoga teacher said more work needs to be done to by exercise brands to ensure they aren’t promoting body shaming ideals.
She added: “To appropriate yoga to help sell their clothing is one thing, but to do so whilst also completely disregarding what yoga is about and how it should help people, not give them more insecurities and worries within their bodies, is another.”
Her post has been well received on Instagram with more than 800 likes.
One person joked: “You are honestly incredible. Thank you for your glorious honestly.
“I’m joining you right after I finish this pizza and my fourth glass of wine.”
Another added: “You’re a real inspiration, thank you.”